Compared to the consumer market, buyers in the B2B market tend to be Blank______.Multiple choice question.geographically dispersedgeographically concentratedless rational than consumersmore emotional than consumers

The consumer market differs from the B2B market in that the consumer market Blank______.Multiple choice question.is geographically dispersed with buyers that are specifically trainedhas many customers but smaller purchaseshas closer relationships between marketers and buyersis an informal process that is geographically concentrated

Business buyers are generally more Blank______ and less emotional than household consumers.Multiple choice question.rationalinformalimpulsiveindependent

One reason that the B2B market is larger than the consumer market is that Blank______.Multiple choice question.they all buy locallythey all buy from foreign supplierslarge businesses produce most of the goods and servicesthey purchase only what they need immediately

Select all that applyWhich of following are specific to the B2B market?Multiple select question.B2B sales are based on personal selling.B2B buyers are less emotional than consumers.B2B sales are relatively large.B2B markets are geographically dispersed.

What is the main factor that differentiates the consumer market from the B2B market?Multiple choice question.the end use of the productthe decision-making used to buy the producthow the product is marketedthe price of the product