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Question:-Which of these is/are called Characteristics of the customer-centric organizations : (i) Use customer data to better understand and segment the customer base (ii).Engage with customers only at the beginning (iii).Measure what matters to customersChoices:- i only ii only i and iii only All of the aboveSave AnswerSkip this questionFinish Exam

Question

Question:-Which of these is/are called Characteristics of the customer-centric organizations : (i) Use customer data to better understand and segment the customer base (ii).Engage with customers only at the beginning (iii).Measure what matters to customersChoices:- i only ii only i and iii only All of the aboveSave AnswerSkip this questionFinish Exam

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Solution

The correct answer is "i and iii only". Customer-centric organizations use customer data to better understand and segment their customer base and they measure what matters to customers. Engaging with customers only at the beginning is not a characteristic of a customer-centric organization as they engage with customers throughout the entire customer journey.

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