What should be the first step of a structured SEO plan?Identifying your ad budgetBuying an analytics softwareSetting up your presence on social media sitesKeyword research

Which of the following factors should you consider when optimising your website for search engines?Colour schemeRecycled contentInspiring business nameSite popularityQuestion 2 of 523851274What should be the first step of a structured SEO plan?Identifying your ad budgetBuying an analytics softwareSetting up your presence on social media sitesKeyword researchQuestion 3 of 523851274When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?Social media followingBid valueDomain authorityAverage number of visitors to the company's websiteQuestion 4 of 523851274Fill in the blank:Short strings of specific keywords with low search volume are called ___________.Long-hair keywordsLong-tail keywordsHigh-relevance keywordsTop-tail keywordsQuestion 5 of 523851274Which of the following would be an ideal goal for an SEO plan?Increasing social media likes and followsIncreasing how many relevant people visit your websiteShowing your website to as many people as possibleBeing in first place in SERP for any keyword

Which of the following would be an ideal goal for an SEO plan?Increasing social media likes and followsIncreasing how many relevant people visit your websiteShowing your website to as many people as possibleBeing in first place in SERP for any keyword

According to Duane, what is the number one most important thing to focus on for SEO?Social mediaUser experienceLink buildingContent

Question 9What guides a company’s social media advertising budget?1 pointThe quarterly sales planThe goals set in a paid social media strategyMetrics from a social media platformInternal resources

A robust social media plan includes which of the following?A list of content that mimics competitor contentAll of your online business goalsA long-term schedule identifying when to post contentA list of friends who can post on the accountsQuestion 2 of 423851274What is the best way to put your social content in front of people who don't already follow you?Increase your email marketing campaignsAsk people to share your content to their networksUse paid promotion to reach new audiencesPut links to your social on your websiteQuestion 3 of 423851274What can social media analytics tools help you measure when assessing campaign results?Whether the campaign was more successful than your competitorsWhether the visitors liked the social campaigns or notWhether a visitor called the store after seeing a social postWhether the visitor clicked on a paid ad or organic listingQuestion 4 of 423851274Which of the following is a pitfall when using social media for business?2-way conversation with customersNot being present on every social media platformNot having the resources to respond to comments and questions in a timely mannerSpending too much time reviewing social media analytics