Which of the following factors should you consider when optimising your website for search engines?Colour schemeRecycled contentInspiring business nameSite popularityQuestion 2 of 523851274What should be the first step of a structured SEO plan?Identifying your ad budgetBuying an analytics softwareSetting up your presence on social media sitesKeyword researchQuestion 3 of 523851274When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?Social media followingBid valueDomain authorityAverage number of visitors to the company's websiteQuestion 4 of 523851274Fill in the blank:Short strings of specific keywords with low search volume are called ___________.Long-hair keywordsLong-tail keywordsHigh-relevance keywordsTop-tail keywordsQuestion 5 of 523851274Which of the following would be an ideal goal for an SEO plan?Increasing social media likes and followsIncreasing how many relevant people visit your websiteShowing your website to as many people as possibleBeing in first place in SERP for any keyword