A robust social media plan includes which of the following?A list of content that mimics competitor contentAll of your online business goalsA long-term schedule identifying when to post contentA list of friends who can post on the accountsQuestion 2 of 423851274What is the best way to put your social content in front of people who don't already follow you?Increase your email marketing campaignsAsk people to share your content to their networksUse paid promotion to reach new audiencesPut links to your social on your websiteQuestion 3 of 423851274What can social media analytics tools help you measure when assessing campaign results?Whether the campaign was more successful than your competitorsWhether the visitors liked the social campaigns or notWhether a visitor called the store after seeing a social postWhether the visitor clicked on a paid ad or organic listingQuestion 4 of 423851274Which of the following is a pitfall when using social media for business?2-way conversation with customersNot being present on every social media platformNot having the resources to respond to comments and questions in a timely mannerSpending too much time reviewing social media analytics

Question 1 of 423851274Which of the following can businesses achieve by using social media?Attract new audiencesBuild a good reputation with customersMeet sales goalsIncrease traffic to their websiteQuestion 2 of 423851274Fill in the blank:Businesses should focus on social media platforms with _______.The biggest reputationThe most expected engagementA relevant audienceThe most usersQuestion 3 of 423851274Which of the following is an example of a social media goal?Acquire genuine reviews on productsDrive more traffic to your storeDevelop one-way communication with customersMimic your competition's approachQuestion 4 of 423851274Which details should you look to include on a business profile page on social media?Details about the CEOLink to a local listing site you're onDescription of the businessCost of products and services

A Sydney bookstore decides to implement a Social Media Strategy.  They have a loyal following within their local community but need to grow in order to survive.  They decide to reach out to a number of popular authors, who have a large number of Instagram followers, to see if they are interested in participating in an online book reading.  This is an example of which of the following social media strategies.Question 79AnswerSelect one:a.Predictive Practitionerb.Creative Experimenterc.All of these choicesd.Social Media Champione.Social Media Transformer

What is a key consideration in social analyticsQuestion 37Answera.Frequency of user-generated contentb.Reducing community membersc.Limiting content updatesd.Number of products in the business portfolio

Which of the following would be an ideal goal for an SEO plan?Increasing social media likes and followsIncreasing how many relevant people visit your websiteShowing your website to as many people as possibleBeing in first place in SERP for any keyword

How much do you know about social media? Combine the social media platforms (row A) with the correct description (row B) and write down the correct combinations in a Word-document:Row AFacebookClubhouseInstagramDiscordRedditFacebook messengerTumblrPinterestSnapchatYouTubeWhatsAppTwitterLinkedInTikTokRow BHere you can keep track of your business contacts. Your account serves as a kind of business card. You tell it what you do in your daily life and you make connections with interesting people.This is one of the best known platforms worldwide. It is mainly used to keep friends and acquaintances up to date with posts and photos, but events are also shared on it, for example.You post short messages here of 280 characters. You write what is on your mind, what you think about and/or what you think.On this platform, you post mainly photos, which you can also edit in the app. You can tag people in photos and add locations and hashtags.Sharing, watching and uploading videos is easy on this platform. Many vloggers are active on this platform.On this platform you can share photos or videos with groups and friends. You can decide how long someone can see your photo or video.Do you need inspiration for decorating your house or room? Do you like pictures? Then this platform is for you. You can easily create a digital mood board on this platform.Here you will find collections of blogs that you can re-blog and edit. Often photos, videos or even audio are added to make it as entertaining as possible.This platform has actually replaced texting. On this platform, you can send messages to acquaintances. It is also possible to create a group in which you can chat.Here you can create short music videos, from 15 to 60 seconds. Then share them with your friends.You can use this platform to send messages and make calls. The platform is part of Facebook.This is actually the largest forum in the world. If you have an account, you can post messages, such as a text or a link to an interesting page. Posts that get a lot of votes are more easily found.This platform was initially mainly popular among gamers, but it is becoming increasingly popular. It allows you to communicate with each other, for example by chatting or video calling.On this platform, you get the opportunity to have live conversations and to listen in on conversations.