A Sydney bookstore decides to implement a Social Media Strategy.  They have a loyal following within their local community but need to grow in order to survive.  They decide to reach out to a number of popular authors, who have a large number of Instagram followers, to see if they are interested in participating in an online book reading.  This is an example of which of the following social media strategies.Question 79AnswerSelect one:a.Predictive Practitionerb.Creative Experimenterc.All of these choicesd.Social Media Champione.Social Media Transformer

A robust social media plan includes which of the following?A list of content that mimics competitor contentAll of your online business goalsA long-term schedule identifying when to post contentA list of friends who can post on the accountsQuestion 2 of 423851274What is the best way to put your social content in front of people who don't already follow you?Increase your email marketing campaignsAsk people to share your content to their networksUse paid promotion to reach new audiencesPut links to your social on your websiteQuestion 3 of 423851274What can social media analytics tools help you measure when assessing campaign results?Whether the campaign was more successful than your competitorsWhether the visitors liked the social campaigns or notWhether a visitor called the store after seeing a social postWhether the visitor clicked on a paid ad or organic listingQuestion 4 of 423851274Which of the following is a pitfall when using social media for business?2-way conversation with customersNot being present on every social media platformNot having the resources to respond to comments and questions in a timely mannerSpending too much time reviewing social media analytics

Which statements regarding social media strategies in business are true? (Choose every correct answer.)Multiple select question.The message should be surprising.Marketers should track the results.One or two employees with minimal social media experience can probably manage the online presence for most companies.Any social media presence will increase sales, even if the company puts little effort into it.

he first step in Twitter marketing?Answer areaIgnoring audience feedbackGetting started with TwitterCreating complex strategiesAvoiding Twitter altogether

What does the author's use of the words promote, inspire, and empower suggest about how they view social media?

Which scenario is an example of social media influencing mainstream media content?A.A local teenager uses social media to poll other students about school policies; he brings the results to the principal, who makes some important changes.B.A factory worker uses a popular photo-sharing site to document unsafe working conditions, which leads to an investigative report by a local news station.C.A college student uses Twitter to share her opinion of the candidates for president, convincing several friends to change their votes.D.A waiter uses Twitter to promote the shoes he has designed to be safer for food service workers, sparking a major change in the industry.SUBMITarrow_backPREVIOUS