How much do you know about social media? Combine the social media platforms (row A) with the correct description (row B) and write down the correct combinations in a Word-document:Row AFacebookClubhouseInstagramDiscordRedditFacebook messengerTumblrPinterestSnapchatYouTubeWhatsAppTwitterLinkedInTikTokRow BHere you can keep track of your business contacts. Your account serves as a kind of business card. You tell it what you do in your daily life and you make connections with interesting people.This is one of the best known platforms worldwide. It is mainly used to keep friends and acquaintances up to date with posts and photos, but events are also shared on it, for example.You post short messages here of 280 characters. You write what is on your mind, what you think about and/or what you think.On this platform, you post mainly photos, which you can also edit in the app. You can tag people in photos and add locations and hashtags.Sharing, watching and uploading videos is easy on this platform. Many vloggers are active on this platform.On this platform you can share photos or videos with groups and friends. You can decide how long someone can see your photo or video.Do you need inspiration for decorating your house or room? Do you like pictures? Then this platform is for you. You can easily create a digital mood board on this platform.Here you will find collections of blogs that you can re-blog and edit. Often photos, videos or even audio are added to make it as entertaining as possible.This platform has actually replaced texting. On this platform, you can send messages to acquaintances. It is also possible to create a group in which you can chat.Here you can create short music videos, from 15 to 60 seconds. Then share them with your friends.You can use this platform to send messages and make calls. The platform is part of Facebook.This is actually the largest forum in the world. If you have an account, you can post messages, such as a text or a link to an interesting page. Posts that get a lot of votes are more easily found.This platform was initially mainly popular among gamers, but it is becoming increasingly popular. It allows you to communicate with each other, for example by chatting or video calling.On this platform, you get the opportunity to have live conversations and to listen in on conversations.

A robust social media plan includes which of the following?A list of content that mimics competitor contentAll of your online business goalsA long-term schedule identifying when to post contentA list of friends who can post on the accountsQuestion 2 of 423851274What is the best way to put your social content in front of people who don't already follow you?Increase your email marketing campaignsAsk people to share your content to their networksUse paid promotion to reach new audiencesPut links to your social on your websiteQuestion 3 of 423851274What can social media analytics tools help you measure when assessing campaign results?Whether the campaign was more successful than your competitorsWhether the visitors liked the social campaigns or notWhether a visitor called the store after seeing a social postWhether the visitor clicked on a paid ad or organic listingQuestion 4 of 423851274Which of the following is a pitfall when using social media for business?2-way conversation with customersNot being present on every social media platformNot having the resources to respond to comments and questions in a timely mannerSpending too much time reviewing social media analytics

4. Discuss your reasons for using social media and the amount of time you spend each day on social media

Now that you’ve learned about the largest social media platforms and some of the niche platforms share your experiences on these platforms: You’ve shared some of the social media platforms you use. Pick a platform you most enjoy using. Why do you use this platform? Do you align with the expected audience of this platform? Explain.Name a company that you think uses social media well on their platform of choice. What do they do that stands out? Check out the companies two other students have named and described and respond to their comments. Consider the following in your response: What do you find interesting about your peer’s company of choice and analysis? Do you agree with your peer’s analysis of the company? Any questions you have for your peer on their analysis and consideration of the company?

Social media is a collective term for websites and applications that allow users to create and share content, as well as to interact and communicate with each other. Social media platforms can be used for various purposes, such as entertainment, education, information, marketing, activism, and networking. Some of the most popular social media platforms are Facebook, Twitter, Instagram, YouTube, and TikTok.Which of the following sentences will MOST logically complete the above excerpt?A)  Social media has become an integral part of modern society, influencing various aspects of culture, politics, and economy.B)  Social media has increased the exposure and influence of celebrities, influencers, and activists on public opinion and behaviour.C)  Social media has posed many challenges and risks, such as misinformation, cyberbullying, addiction, and privacy breaches.D)  Social media has evolved over time, from simple text-based blogs and forums to multimedia-rich stories and live streams.E)  Social media has diversified its features and functions, such as allowing users to create polls, quizzes, stickers, filters, and hashtags.

Identify the broad areas of social media. (Select all that apply.)Multiple select question.Discovery sitesSpecial event micro sitesSocial bookmarking sitesAugmented reality sitesSocial communities