A promotion alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet is referred to as __________. 1.personal selling 2.publicity 3.direct marketing 4.sales promotion 5.advertising

Sales promotion can best be described as: Group of answer choices The delivery of announcements and promotional messages via time or space purchased in various media. A wide range of events and activities designed to promote a brand or stimulate interest in a product. Communication channels such as newspapers, radio, television, and the World Wide Web. The use of television commercials and longer format infomercials that are designed to stimulate an immediate purchase response.

What is the term for promotional activities that stimulate immediate purchasing action from customers?Select one:a.Advertisingb.Personal sellingc.Public relationsd.Sales promotion

Which of the following promotional elements refers to communicating specifically with consumers to generate a response like an order, a visit, or a request for more information?Multiple choice question.Direct marketingPublicitySales promotionsPublic relations

Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?a.personal sellingb.direct marketingc.sales promotiond.advertisinge.public relations

What is direct marketing?Select one:a.Marketing products directly to consumers through online channelsb.Selling products directly to retailers without intermediariesc.Conducting marketing research to identify target market segmentsd.Implementing promotional activities through personal sellingClear my choice