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Which of the following is an example of an intangible benefit of a project to create and install a computer-based customer management system for a local dry cleaning business?Increased number of customers served per hourImproved customer satisfactionReduced errors in creating customer ticketsReduced time spent organizing paper documents

Question

Which of the following is an example of an intangible benefit of a project to create and install a computer-based customer management system for a local dry cleaning business?Increased number of customers served per hourImproved customer satisfactionReduced errors in creating customer ticketsReduced time spent organizing paper documents

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Solution

The intangible benefit of a project to create and install a computer-based customer management system for a local dry cleaning business from the options provided is "Improved customer satisfaction".

This is considered intangible because it's not something that can be physically touched or measured easily in numbers. It's a perceived value from the customers' perspective, which can lead to increased loyalty, repeat business, and positive word of mouth, but it's not as directly measurable as something like "Increased number of customers served per hour" or "Reduced time spent organizing paper documents".

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