Question 9As a project manager, your team has been tasked to come up with a new service that increases customer engagement by 4% within one year. The team implements a new service, a website has gone live, catalogs have been printed and delivered, orders have been received, and customer engagement starts to go up. A year later, customer engagement has increased by 2%. What is this an example of?1 pointA successful implementation of OKRs A failed project launchA failed project landingA successful project landing
Question
Question 9As a project manager, your team has been tasked to come up with a new service that increases customer engagement by 4% within one year. The team implements a new service, a website has gone live, catalogs have been printed and delivered, orders have been received, and customer engagement starts to go up. A year later, customer engagement has increased by 2%. What is this an example of?1 pointA successful implementation of OKRs A failed project launchA failed project landingA successful project landing
Solution
This is an example of a successful project landing. Even though the goal of increasing customer engagement by 4% was not fully achieved, the project was successfully implemented and did result in an increase in customer engagement. The project was not a failure because it did produce positive results, just not to the extent that was initially targeted.
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