Select all that applyA good public relations program has three steps. The rationale behind those steps are:Multiple select question.To change policies you should be sure to bombard the public with information.To change procedures or policies you should create programs in the public interest.To sell programs to the public you need to inform them you are responsive to their needs.To learn what the public wants, you need to listen to people.To respond to the publics' needs, it is simply enough to create the appropriate programs.

Select all that applyWhat are the three steps in developing a good public relations program?Multiple select question.Change policies and procedures.Inform people you're responsive to their needs.Enlist managers at all levels.Listen to the public.

Click and drag on elements in orderRank the steps of a good public relations program. Put the first step at the top and the last step at the bottom.InstructionsDrag and drop application.Choice 1 of 3. Listen to the public toggle buttonListen to the publicChoice 2 of 3. Inform people you're responsive to their needs. toggle buttonInform people you're responsive to their needs.Choice 3 of 3. Change policies and procedures toggle buttonChange policies and proceduresNeed help? Review these concept resources.

Match each public relations campaign step with its corresponding definition.InstructionsDrag and drop application.Listen to the public.Listen to the public. drop zone empty.Change policies and procedures.Change policies and procedures. drop zone empty.Inform people you're responsive to their needs.Inform people you're responsive to their needs. drop zone empty.Has good marketing research to evaluate public attitudesCreating programs and practices in the public's best interestYou have to tell the public about your programs.

Which of the following activities could be considered public relations efforts? (Select all that apply.)Multiple select question.Handling distribution costs for productsComing up with product claims in advertisingIntroducing company-wide changes to the publicHandling unfavorable pressBuilding a positive image of the firm

Select all that applyPublic relations includes which of the following management functions?Multiple select question.Executing programs of action and information to earn public understandingSales force automation (SFA)Running advertising campaigns about sale itemsEvaluating public attitudesChanging policies and procedures in response to public requests