Which of the following activities could be considered public relations efforts? (Select all that apply.)Multiple select question.Handling distribution costs for productsComing up with product claims in advertisingIntroducing company-wide changes to the publicHandling unfavorable pressBuilding a positive image of the firm

Select all that applyPublic relations includes which of the following management functions?Multiple select question.Executing programs of action and information to earn public understandingSales force automation (SFA)Running advertising campaigns about sale itemsEvaluating public attitudesChanging policies and procedures in response to public requests

Select all that applyA good public relations program has three steps. The rationale behind those steps are:Multiple select question.To change policies you should be sure to bombard the public with information.To change procedures or policies you should create programs in the public interest.To sell programs to the public you need to inform them you are responsive to their needs.To learn what the public wants, you need to listen to people.To respond to the publics' needs, it is simply enough to create the appropriate programs.

The talking arm of public relations is known as Blank______.Multiple choice question.promotionpublicitysalesadvertising

Select all that applyWhich of the following tools are used by marketers to promote products?Multiple select question.International tradePersonal sellingPublic relationsAdvertising

Nonpersonal communications that a firm makes for the purpose of promoting positive relations with its stakeholders are referred to as ______.Multiple choice question.advertising pufferysocial mediapublic relationssales promotions