Multiple Choice QuestionBecause persuasive messages are sent to people who may resist your ideas, merchandise, or services, it is important toMultiple choice question.use the element of surprise by keeping your messages to yourself.have a few random strangers read the messages before you send them out.make sure others can ask no questions.have your co-workers read the messages and provide feedback before you send them to consumers.come up with your messages spontaneously in order to seem more genuine.

Multiple Choice QuestionInternal persuasive messages typically promote ideas, while external messages promote Blank______.Multiple choice question.counterpointsmerchandise and servicesexplicit messageslogical appeals

Multiple Choice QuestionMessages sent to a large group of consumers, trying to persuade them to buy specific merchandise or services, are known as Blank______ messages.Multiple choice question.consumer merchandisinggroup merchandisingmass saleshigh-pressure

Multiple Choice QuestionBy making customers believe that what you are selling is exactly what they want or need, your message will speak Blank______ to them.Multiple choice question.indirectlyimplicitlydirectlyover

Multiple Choice QuestionThe AIM planning process for persuasive messages involves analyzing your Blank______ and creating a Blank______ that will reduce a person's tendency to resist what you are saying.Multiple choice question.accounts; marketaudience; messageantecedents; management styleactions; meaning

Multiple Choice QuestionIn addition to being more direct and explicit, internal persuasive messages typically rely onMultiple choice question.negative language.logical appeals.emotional appeals.dictates of supervisors.