The number of people who are exposed to an ad, either by viewing a visual ad or hearing an audio ad are called _____.ImpressionFrequencyReachNone of these

Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser? A. All of the above B. Click-through C. Spam D. Affiliate programs

Fill in the blank: The exposure you get from good _____ can last much longer than paid ads. 1 pointOrganic reachVideosSEOKeywords

You receive a report that 68 percent of your target market has been exposed to your ad campaign during a given period. Which of the following aspects of media selection is represented by this information?A.FrequencyB.ReachC.ImpactD.Engagement

Displaying ads to people who have visited your website is an advertising technique known as _____.RemarketingSearch marketingSEOPhishing

What is the term for the ratio of the number of times your ad is shown to the number of times it is clicked?