You receive a report that 68 percent of your target market has been exposed to your ad campaign during a given period. Which of the following aspects of media selection is represented by this information?A.FrequencyB.ReachC.ImpactD.Engagement

Giving consideration to the demographic, geographic, psychographic, and behavioural characteristics. MEDIA insights must be provided. Provide a rationale for your nominated target audience. This can be using existing data online, observations, and examples of existing advertisements for your brand

The second step in developing an effective digital advertising market campaign is identifying the target audience.Answer instructionsTrueFalse

A count of how often a consumer is exposed to a promotional message is known as , while the percentage of the target market that has been exposed to the promotional message at least once during a specific period is known as .

Which of the following is a key component of digital marketing strategy?Answer areaPrint advertisingRadio advertisingSocial media marketingBillboard advertising

Advertising that is used in both the television and Internet mediums is another form of ______.Multiple choice question.audience appealmass mediapersonal targetingscreen time