What typically happens to promotional expenditures during the decline phase of the PLC?They increase substantiallyThey remain constantThey are redirected to new product launchesThey decrease or are eliminated
Question
What typically happens to promotional expenditures during the decline phase of the PLC?They increase substantiallyThey remain constantThey are redirected to new product launchesThey decrease or are eliminated
Solution
During the decline phase of the Product Life Cycle (PLC), promotional expenditures typically decrease or are eliminated. This is because the product is at the end of its life cycle, and companies often shift their focus and resources to newer products or innovations.
Similar Questions
. During the decline stage of PLC your sales promotion should… and distribution should ….
Following a price decrease, total revenue will:1 pointincrease if the demand is price inelastic.always increase.always decrease.increase if demand is price elastic.
If a business’s costs decrease and its revenue decreases, then its financial viability will:YOUR ANSWERYour Answerincrease.decrease.remain unchanged.increase, decrease or remain unchanged.
How does a company typically extend the life cycle of a product?By reducing promotional activitiesBy entering new marketsBy raising the product's priceBy decreasing productionPREVIOUS
Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC.
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.