How does a company typically extend the life cycle of a product?By reducing promotional activitiesBy entering new marketsBy raising the product's priceBy decreasing productionPREVIOUS
Question
How does a company typically extend the life cycle of a product?By reducing promotional activitiesBy entering new marketsBy raising the product's priceBy decreasing productionPREVIOUS
Solution
A company typically extends the life cycle of a product through the following steps:
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Product Development and Innovation: This involves improving the product to meet changing consumer needs and preferences. It could involve adding new features, improving product quality, or even completely redesigning the product.
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Market Penetration: This involves increasing the product's market share within existing market segments. This can be achieved through competitive pricing, advertising, sales promotions, and other marketing strategies.
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Market Development: This involves entering new markets to reach more customers. This could be in the form of geographic expansion (entering new regions or countries) or demographic expansion (targeting new customer segments).
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Diversification: This involves adding new products to the company's product mix, which can attract new customers and increase sales.
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Price Reduction: Reducing the price of the product can attract price-sensitive customers and increase sales volume, thereby extending the product's life cycle.
Note: Reducing promotional activities and decreasing production are not typically strategies used to extend a product's life cycle. In fact, these actions might lead to a decrease in sales and market share.
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