. During the decline stage of PLC your sales promotion should… and distribution should ….
Question
. During the decline stage of PLC your sales promotion should… and distribution should ….
Solution
During the decline stage of the Product Life Cycle (PLC), your sales promotion should focus on liquidating remaining inventory and maximizing the return on remaining sales. This could involve offering discounts or other incentives to encourage final purchases.
As for distribution, it should gradually decrease. This is because the demand for the product is declining, so it's not efficient or cost-effective to continue distributing the product at the same level as before. Instead, you should focus on selling the remaining inventory in the most profitable channels.
Similar Questions
What typically happens to promotional expenditures during the decline phase of the PLC?They increase substantiallyThey remain constantThey are redirected to new product launchesThey decrease or are eliminated
Multiple Choice QuestionThe growth stage of the PLC is characterized byMultiple choice question.increased competitionproduct augmentation and repositioningslow sales growtha decline in profit
Which of the following stages of the PLC is characterized with high promotionalexpenditures that result from an effort to create consumer awareness?A.GrowthB.Product developmentC.MaturityD.Introduction
What risk is inherent in the introduction phase of the PLC?Product may not be accepted by consumersOver saturation of the marketIncreased competitionDecreased customer loyalty
What is the major challenge during the maturity phase of the PLC? Introducing the product to the market Dealing with increased competition and market saturation Expanding market reach rapidly Rebranding the product
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