A marketing analyst is trying to determine the duration between a user's first exposure and that user's subsequent conversion.What report should they use to get that info?
Question
A marketing analyst is trying to determine the duration between a user's first exposure and that user's subsequent conversion.What report should they use to get that info?
Solution
The marketing analyst should use the Time Lag report in Google Analytics. Here are the steps to access this report:
- Sign in to Google Analytics.
- Navigate to your desired account, property, and view.
- Select "Conversions" from the left-hand side menu.
- Under "Conversions", click on "Multi-Channel Funnels".
- Then click on "Time Lag".
This report will show the number of days from the first interaction to conversion. It can help the analyst understand how long it takes for users to convert after their first exposure.
Similar Questions
What information should a digital marketer track in order to measure conversion? Select all that apply.1 pointCost per conversionTime to conversionProduct ad frequencyAverage order size
Duration estimates can be provided as a discrete number, a range, or as a(n) _____.
What report compares metrics based on user acquisition date over a series of weeks?Active UsersCohort AnalysisUsers FlowUser Explorer
In an epidemic curve for a common point source epidemic we can confidently estimate the possible timing of exposure of most cases using:Select one alternative:A) The date of report of the index case minus the mean incubation periodB) The date of report of the last group of cases minus the maximum incubation periodC) The date of report of the first case after the index case minus the minimum incubation periodD) Both B + C
A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three.What three additional factors would you cite? Choose three.Select 3 Correct ResponsesChanges to adsChanges to attribution modelChanges to discrepancy modelChanges in competition or seasonalityChanges to default browser
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.