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A marketing analyst is trying to determine the duration between a user's first exposure and that user's subsequent conversion.What report should they use to get that info?

Question

A marketing analyst is trying to determine the duration between a user's first exposure and that user's subsequent conversion.What report should they use to get that info?

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Solution

The marketing analyst should use the Time Lag report in Google Analytics. Here are the steps to access this report:

  1. Sign in to Google Analytics.
  2. Navigate to your desired account, property, and view.
  3. Select "Conversions" from the left-hand side menu.
  4. Under "Conversions", click on "Multi-Channel Funnels".
  5. Then click on "Time Lag".

This report will show the number of days from the first interaction to conversion. It can help the analyst understand how long it takes for users to convert after their first exposure.

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