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What information should a digital marketer track in order to measure conversion? Select all that apply.1 pointCost per conversionTime to conversionProduct ad frequencyAverage order size

Question

What information should a digital marketer track in order to measure conversion? Select all that apply.1 pointCost per conversionTime to conversionProduct ad frequencyAverage order size

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Solution

A digital marketer should track the following information to measure conversion:

  1. Cost per conversion: This metric helps to understand how much you are spending to acquire a new customer. It is calculated by dividing the total cost of your marketing efforts by the number of conversions.

  2. Time to conversion: This metric measures the amount of time it takes for a potential customer to complete a desired action after interacting with your marketing efforts. It helps to understand the effectiveness of your marketing strategies.

  3. Average order size: This metric helps to understand the average amount that customers spend when they make a purchase. It is calculated by dividing the total revenue by the number of orders.

  4. Product ad frequency: This metric measures how often your ads are shown to the same person. It helps to understand the exposure of your ads to potential customers.

So, all of the above options apply.

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