In addition to the number of conversions, which of the following help you understand how customers interact with your business? Select all that apply. 1 pointTime to conversionBrand awarenessAverage number of touchpointsCost to conversion

What information should a digital marketer track in order to measure conversion? Select all that apply.1 pointCost per conversionTime to conversionProduct ad frequencyAverage order size

Three conversion metrics that are important to track include which of the following? (Select all that apply)1 pointWebsite visits from social mediaNumber of clicks on your posts or links inside your postsNumber of leads resulting from social mediaSales resulting from social media

How to define conversion rate?Conversions / Clicks x 100Reach / Impression x 100Clicks /Conversions x 100Impressions / Reach x 100

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?Multi-Channel FunnelsAttribution modelingChannel GroupingsConversion tracking

Which of the following marketing metrics primarily measures the effectiveness of converting potential customers into actual customers?Conversion RateReturn on Marketing Investment (ROMI)Customer Lifetime Value (CLTV)Cost Per Click (CPC)