A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three.What three additional factors would you cite? Choose three.Select 3 Correct ResponsesChanges to adsChanges to attribution modelChanges to discrepancy modelChanges in competition or seasonalityChanges to default browser
Question
A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three.What three additional factors would you cite? Choose three.Select 3 Correct ResponsesChanges to adsChanges to attribution modelChanges to discrepancy modelChanges in competition or seasonalityChanges to default browser
Solution
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Changes to ads: The content, design, and placement of ads can significantly influence conversion volume. If an ad is more appealing or relevant to the target audience, it can lead to higher conversion rates.
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Changes in competition or seasonality: The level of competition in the market can affect conversion volume. If there are more competitors offering similar products or services, it may be harder to convert potential customers. Similarly, seasonality can impact conversion rates. For example, certain products may sell better during specific seasons or holidays.
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Changes to attribution model: The attribution model used can also impact conversion volume. Different models will attribute conversions to different touchpoints in the customer journey. If the attribution model is changed, it can affect the reported conversion volume.
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