Ruby a social media strategist working for a global B2C brand, comments on the importance of having stimulating and engaging conversations on the company’s social page because –Question 6Answera.Social commerce is trendingb.Micro communities are on the risec.Conversational marketing on social media is trendingd.Short form videos are trending

hich social media platform is known for its professional networking and B2B marketing opportunities?

A Sydney bookstore decides to implement a Social Media Strategy.  They have a loyal following within their local community but need to grow in order to survive.  They decide to reach out to a number of popular authors, who have a large number of Instagram followers, to see if they are interested in participating in an online book reading.  This is an example of which of the following social media strategies.Question 79AnswerSelect one:a.Predictive Practitionerb.Creative Experimenterc.All of these choicesd.Social Media Champione.Social Media Transformer

Which social media platform is the best for connecting business to business (B2B) marketers to new customers and followers?

Social media is a commonly used technology in business. Although there are ethical questions about its usage, Social Media plays a significant role in enabling businesses to:Question 64AnswerSelect one:a.Complete a Strategic Diamondb.Develop new products and bring them to marketc.Acquire talent, support employee collaboration and engage with customers.d.Establish their enterprise architecturee.Develop their business and information systems strategy

Social media is based on __________ technology.A.computerB.industrialC.mechanicalD.pre-industrial