Social media is a commonly used technology in business. Although there are ethical questions about its usage, Social Media plays a significant role in enabling businesses to:Question 64AnswerSelect one:a.Complete a Strategic Diamondb.Develop new products and bring them to marketc.Acquire talent, support employee collaboration and engage with customers.d.Establish their enterprise architecturee.Develop their business and information systems strategy

What is social media, and how do companies use it for marketing?

Which statements regarding social media strategies in business are true? (Choose every correct answer.)Multiple select question.The message should be surprising.Marketers should track the results.One or two employees with minimal social media experience can probably manage the online presence for most companies.Any social media presence will increase sales, even if the company puts little effort into it.

advantages and disadvantages of a company using social media to communicate with employees and consumers.

How does having a social media policy benefit a business?Multiple choice question.It prevents customers from complaining online about their experiences with the business.It allows the company to monitor what employees are doing on the Internet after they leave work.It helps prevent employees from posting inappropriate online comments that damage the company's reputation.It provides a legal defense when a customer sues the business over factual errors on its website.

How do businesses typically use social media to increase productivity? (Choose every correct answer.)Multiple select question.By collaborating with co-workers and people outside the companyBy connecting in real time with employees, customers, suppliers, and communitiesBy posting performance evaluations online to encourage employees to work harderBy working with a larger variety of knowledgeable people outside the business