Esmeralda runs a local bike shop.She knows a lot of her customers use smartphones with GPS, so she invested in a mobile app that can utilise this technology.She has a couple of ideas how to use the app to engage her customers.Can you remove the ideas that do not need GPS?Select 3 Correct ResponsesSend sales alerts when customers are near the shopNotify people of promotional events like a free tune-upDirect customers to Esmeralda’s shopSend personalised coupons to repeat customersLet customers schedule appointments for repairs

Esmeralda runs a local bike shop.If she advertises her shop using the internet, Esmeralda could reach people in many different countries.But she doesn’t want to do that. She wants to target her online ads to local customers.How can she do this effectively?Select All Correct ResponsesShow ads to people within 10 miles of her shopDisplay the ad during the shop’s opening hoursTailor her ads for people who live locallyHand out flyers and business cards to local shops

2. Would you work for a company that implemenetd a mandatory app to track your office attendance?

How will you capture the attention of customers?Question 1Answer1.Capture the ‘search’ data of the customers 2.Custom offer and advertise based on the customers' digital assets and online/offline activities3.Process the customer information 4.Send alerts based on their search data

__________________________: This marketing entails collaborating with online influencers with a sizeable fan base within your target market.Answer instructionsImplement App Store OptimisationEmploy Influencer MarketingStreamline NavigationUse Mobile-Friendly Froms

A brand wants to increase customer acquisition and provide customer service with automated responses. On which app should the brand conduct business?