Esmeralda runs a local bike shop.If she advertises her shop using the internet, Esmeralda could reach people in many different countries.But she doesn’t want to do that. She wants to target her online ads to local customers.How can she do this effectively?Select All Correct ResponsesShow ads to people within 10 miles of her shopDisplay the ad during the shop’s opening hoursTailor her ads for people who live locallyHand out flyers and business cards to local shops

Esmeralda runs a local bike shop.She knows a lot of her customers use smartphones with GPS, so she invested in a mobile app that can utilise this technology.She has a couple of ideas how to use the app to engage her customers.Can you remove the ideas that do not need GPS?Select 3 Correct ResponsesSend sales alerts when customers are near the shopNotify people of promotional events like a free tune-upDirect customers to Esmeralda’s shopSend personalised coupons to repeat customersLet customers schedule appointments for repairs

How will creating a Display Ads campaign allow him to reach his goal?It allows him to select for new audiences and scale down his advertising to appear on specific websites that he chooses.It allows her to reach over 90% of global internet users across millions of apps and websites.It allows him to isolate valuable audiences regionally and convert local sales the first time his ad is seen.It allows him to identify valuable audiences and collect statistical usage data from the websites where his ad appears.

Vansh has a shoe store in a specific part of the city. He wants to show his ads only to people who are in and around his store location. While running ads on Facebook, which of the following options would be available to him?(Required)People who have recently visited the same location as the store locationPeople traveling in the location where the store is locatedPeople living in the same location as the store locationAll of these

Microsoft aims to maximize the impact & relevance of their ad content for their new software solution. Which approach should they adopt to ensure their ads resonate with the intended audience?Curate a highly specific audienceCast a wide net for global marketingFocus on generic demographic targetingEmphasize geographical diversity

Question 1 of 423851274How can you improve a business's visibility to people located near you geographically?Translate your website into at least two more languagesOffer free phone support during business hoursEnsure you have good analytics on your websiteMake sure your phone number, address and business hours are easy to findQuestion 2 of 423851274Which of the following is an example of a local search?"bike shop near me""bike shop in UK""local bicycle shop""bike shops"Question 3 of 423851274Which of the following is a benefit of registering your business in online local listings?Discounted pricing on your search advertising campaignsIncreased likelihood of being discovered through search enginesMore mentions on social media platformsGuaranteed sales to local customersQuestion 4 of 423851274Which three pieces of information are essential to include first in your local directory listing?Business address, website, telephone numbersBusiness name, business address, telephone numbersWebsite, telephone numbers, email addressBusiness name, email address, website