Company A calculated the following information under traditional and activity-based costing for the production and sale of 1,000 units of Product B: Traditional ABCSales $100,000 $100,000Cost of goods sold $70,000 $110,000Gross margin $30,000 ($10,000)Which decision should be made about the selling price of Product B? The number of production batches of Product B should be increased. Traditional costing should be used instead of activity-based costing. The price of Product B should be increased. The price of Product B should be decreased.
Question
Company A calculated the following information under traditional and activity-based costing for the production and sale of 1,000 units of Product B: Traditional ABCSales 100,000Cost of goods sold 110,000Gross margin 10,000)Which decision should be made about the selling price of Product B? The number of production batches of Product B should be increased. Traditional costing should be used instead of activity-based costing. The price of Product B should be increased. The price of Product B should be decreased.
Solution
The price of Product B should be increased. This is because under both traditional and activity-based costing (ABC), the sales are the same. However, the cost of goods sold (COGS) under ABC is higher than under traditional costing, resulting in a negative gross margin. This indicates that the company is selling Product B at a loss. Therefore, to cover the costs and make a profit, the selling price of Product B should be increased.
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