A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale. That firm should use the performance measure of:Multiple Choicecost per thousand, and pay 50 cents for every time an ad loads, up to $100 per month.a negotiated measure, and pay $100 to post its ad for two weeks.cost per click, and pay $1 for every visitor who clicks on the ad and goes to its website.cost per action, and pay $50 for every purchase that originated from an ad on the site.cost per like, and pay $1 for every unique visitor who likes the advertised product.

What is the cost model in Google Ads where advertisers pay only when someone clicks on their ad?

A company incurs advertising costs of $10,000. The company's three selling departments have the following sales: Department 1—$10,000; Department 2—$30,000; Department 3—$40,000. Advertising is allocated based on percent of sales. The amount of advertising allocated to Department 3 will be $.

Advertisers who simply want to build awareness may purchase online advertising from small websites that sell ads directly. They are likely to use which performance measure?Multiple Choicelost-horse measurescost per thousandnegotiated measurescost per action

Advertising a line of products on social media is considered which type of cost?

In Google Ads, what is the term for the maximum amount an advertiser is willing to pay for a click on their ad?