A company incurs advertising costs of $10,000. The company's three selling departments have the following sales: Department 1—$10,000; Department 2—$30,000; Department 3—$40,000. Advertising is allocated based on percent of sales. The amount of advertising allocated to Department 3 will be $.

A company has two departments, Y and Z that incur advertising expenses of $10,600. Advertising expenses are allocated based on sales. Department Y has sales of $504,000 and Department Z has sales of $756,000. The advertising expense allocated to Departments Y and Z, respectively, are:

Lillard’s Sports Store has three operating departments, and it conducts advertising that benefits all departments. Advertising costs are $200,000. Sales for its operating departments are in the table below. How much advertising cost is allocated to Department 1 if the allocation is based on departmental sales? Department Sales1 $ 440,0002 800,0003 360,000Multiple Choice$55,000.$45,000.$100,000.$90,000.$110,000.

A media buying agency has recommended the following 3 options to a marketing manager for his advertising campaign with a budget of  $ 1 million. The 3 options utilize different amounts of the budget. The sales of this product are $24 million in a market of $200 million and the total advertising expenditure in the category is $8.33 million.  The product is not a new product but a brand leader in the market for some years. The 3 options are:Option 1                                  Option2                       Option 3GRPs   600                                800                               900Reach    70%                             60%                             65%CPM    $20                                 $20                             $20SOV       8%                                  12%                            16%Which option should the marketing manager choose? Explain your choice.

A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale. That firm should use the performance measure of:Multiple Choicecost per thousand, and pay 50 cents for every time an ad loads, up to $100 per month.a negotiated measure, and pay $100 to post its ad for two weeks.cost per click, and pay $1 for every visitor who clicks on the ad and goes to its website.cost per action, and pay $50 for every purchase that originated from an ad on the site.cost per like, and pay $1 for every unique visitor who likes the advertised product.

A company has sales of $107,000; cost of goods sold of $68,870; and total direct expenses of $7,420. The department’ contribution to overhead is: