In Google Ads, what is the term for the maximum amount an advertiser is willing to pay for a click on their ad?

What is the term for the maximum amount you're willing to spend on your Google Ads campaigns in a given day?

What is the cost model in Google Ads where advertisers pay only when someone clicks on their ad?

What is the term for the ratio of the number of times your ad is shown to the number of times it is clicked?

What is the term for the automated bidding strategy in Google Ads that aims to maximize conversions within a specified budget?

A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale. That firm should use the performance measure of:Multiple Choicecost per thousand, and pay 50 cents for every time an ad loads, up to $100 per month.a negotiated measure, and pay $100 to post its ad for two weeks.cost per click, and pay $1 for every visitor who clicks on the ad and goes to its website.cost per action, and pay $50 for every purchase that originated from an ad on the site.cost per like, and pay $1 for every unique visitor who likes the advertised product.