Print advertisements are a form of _____ writing.persuasivenarrativecause-and-effectfact-and-opinion

Advertisement writing is a style of writing that uses __________ stylea.Descriptiveb.Persuasivec.Exploratoryd.Expository

There are many more persuasive techniques out there beyond bandwagon, avant-garde, testimonials, statistics, glittering generalities, and transfer. Next time you see an advertisement, try to spot some of these techniques. The more you practice, the more informed you will be when it comes to evaluating advertising messages. Advertising isn’t inherently bad, but a bit of skepticism goes a long way as you work toward becoming an informed consumer.What is the main idea of the passage? aTo be an informed consumer, it’s important to understand and critique ads. bThe majority of advertisements are deceptive and should be avoided at all costs. cThe most effective persuasive technique is a testimonial. dThere are only six persuasive techniques in advertising.

What attracts the most attention in a print ad or banner ad (per unit of page/screen)?a) Illustrationb) Headlinec) Textd) Logo

Media seeks to understand and reflect society, but societal trends are also influenced by the media. Since effective media represents and contributes to society, the development of an advertising or public relations campaign always begins with research, and the insights gathered from this research are used to shape the campaign's messaging. Advertisers can also target their audience with the demographic and psychographic information of a magazine's readership, which is available in the magazine's media kit. So the messages in an advertisement are not just creative musings from a copywriter at an advertisement agency – they are carefully crafted to resonate with the target audience.8Mark for ReviewABCWhich option best describes the main idea of the text?AAdvertisements are designed to reflect the preferences of consumers.BEffect of media on society is visible through impact of advertising campaigns.CMedia strategies correspond to the mindset of the target audience.DAdvertisements are simply random musing in carefully crafted forms of media.

The various means by which promotional messages are communicated to the public using words, speech, and pictures is called _____.Advertising mediaPromotionsPersonal sellingMediums