There are many more persuasive techniques out there beyond bandwagon, avant-garde, testimonials, statistics, glittering generalities, and transfer. Next time you see an advertisement, try to spot some of these techniques. The more you practice, the more informed you will be when it comes to evaluating advertising messages. Advertising isn’t inherently bad, but a bit of skepticism goes a long way as you work toward becoming an informed consumer.What is the main idea of the passage? aTo be an informed consumer, it’s important to understand and critique ads. bThe majority of advertisements are deceptive and should be avoided at all costs. cThe most effective persuasive technique is a testimonial. dThere are only six persuasive techniques in advertising.

Persuasive techniques will always be obvious to the viewers/readers. True False

Print advertisements are a form of _____ writing.persuasivenarrativecause-and-effectfact-and-opinion

Persuasive efforts occur in public presentations, on the phone, and in televised advertising.Group startsTrue or FalseTrue, unselectedFalse, unselected

Since the audience is often resistant to your message, one of the key tasks in developing persuasive messages is toMultiple Choiceavoid indirect or implicit messages.eliminate any call to action.establish credibility.downplay the emotional benefits of products, services, and ideas.ignore any competing products, services, or ideas.

Why is it important to know who your audience is when making a persuasive appeal?A.So that you can get them to trust you by pretending to like and believe in the same thingsB.So you can match your rhetorical strategy to their interests to reach them more effectivelyC.So that you can use theories and ideas they don't believe in to shock and stun themD.So that the information you give them is original and they learn something from youSUBMITarrow_backPREVIOUS