The various means by which promotional messages are communicated to the public using words, speech, and pictures is called _____.Advertising mediaPromotionsPersonal sellingMediums

elevised advertising was introduced for the first time for all products for which someone paid for the transmitted message, and it was named collective or compensatory publicity. Over time, a more aggressive form emerged, but only for certain products or lines of products, and it was called brand publicity.

What activity involves placing announcements and persuasive messages in the mass media, to inform and/or persuade a target market or audience about products, services, organizations, or ideas?Multiple choice question.Public relationsAdvertisingConsumptionMarketing

Advertising that seeks to create goodwill and to build a desired image for a company, rather than to promote specific products is termed as ________.

Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?a.personal sellingb.direct marketingc.sales promotiond.advertisinge.public relations

In the communication process, the is the creative agency or intermediary that receives the message from the sender and transforms it into a marketing communication, such as a television commercial or flyer.