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elevised advertising was introduced for the first time for all products for which someone paid for the transmitted message, and it was named collective or compensatory publicity. Over time, a more aggressive form emerged, but only for certain products or lines of products, and it was called brand publicity.

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elevised advertising was introduced for the first time for all products for which someone paid for the transmitted message, and it was named collective or compensatory publicity. Over time, a more aggressive form emerged, but only for certain products or lines of products, and it was called brand publicity.

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