What is the focus on Relationship Era marketing?ResponsesMaking product for customersMaking product for customersMarketing to customersMarketing to customersSelling to customersSelling to customersLong-term connection to customer

Companies that are unable to change their production era marketing methods:Multiple choice question.do not evolve to more effective customer relationshipshave very good customer relationshipslisten to their customers oftenadapt to new methods for gathering information

Describe the major trends and forcesthat are changing the marketing landscape in thisage of relationships

What is the era that extended the marketing concept by learning as much as possible about present customers?Multiple choice question.ProductionTotal quality managementSellingCustomer relationship

Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as:Choices:- Electronic customer relationship management Customer-centric marketing Mass customisation Sense and respond communications

Marketing started with companies selling whatever they produced without considering customer needs. This was called the __ era of marketing.Multiple choice question.advertisingsales and promotionsproductioncustomer relationships