For buyers of consumer durable products, what ‘customer care services’ can be planned as amanager of a firm marketing new brand of motorcycle.Select one:a. Specified period warranties & Exchange offerb. Easy monthly instalments & Free servicingc. 0% finance schemed. All of these
Question
For buyers of consumer durable products, what ‘customer care services’ can be planned as amanager of a firm marketing new brand of motorcycle.Select one:a. Specified period warranties & Exchange offerb. Easy monthly instalments & Free servicingc. 0% finance schemed. All of these
Solution
The answer is d. All of these.
As a manager of a firm marketing a new brand of motorcycle, you can plan various customer care services for buyers of consumer durable products. These can include:
a. Specified period warranties & Exchange offer: This involves providing a warranty for a specified period during which the company will repair or replace the product if there are any manufacturing defects. An exchange offer can also be provided where customers can exchange their old motorcycle for a new one at a discounted price.
b. Easy monthly instalments & Free servicing: This involves providing the option for customers to pay for the motorcycle in easy monthly instalments, making it more affordable. Free servicing can also be offered for a certain period or number of services.
c. 0% finance scheme: This involves providing a finance scheme where the customer does not have to pay any interest on the loan taken to purchase the motorcycle.
Therefore, all of these customer care services can be planned for buyers of consumer durable products.
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