Question 1 of 123851274Lily runs a vintage clothing shop and wants to engage more with her customers online.She currently posts to two social media networks but wants to develop a full social media strategy.Review the possible options. Can you place them into the right order, starting with what Lily should do first?Click and hold to drag the items into the right order, then select Submit.Create a social media planSet up accounts on appropriate social media sitesCreate a list of posts to be automatically posted in the coming weeksSign up to a social media management tool

Lily has drafted a number of different posts for her social media accounts.Can you match the post to the best social network for each of the following scenarios?Question 1 of 323851274Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for detailsInstagramLinkedinFacebookQuestion 2 of 323851274Loving these recent photos of the new range by my fantastic photographer friend RaeInstagramLinkedinFacebookQuestion 3 of 323851274So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us?InstagramLinkedinFacebook

A Sydney bookstore decides to implement a Social Media Strategy.  They have a loyal following within their local community but need to grow in order to survive.  They decide to reach out to a number of popular authors, who have a large number of Instagram followers, to see if they are interested in participating in an online book reading.  This is an example of which of the following social media strategies.Question 79AnswerSelect one:a.Predictive Practitionerb.Creative Experimenterc.All of these choicesd.Social Media Champione.Social Media Transformer

A robust social media plan includes which of the following?A list of content that mimics competitor contentAll of your online business goalsA long-term schedule identifying when to post contentA list of friends who can post on the accountsQuestion 2 of 423851274What is the best way to put your social content in front of people who don't already follow you?Increase your email marketing campaignsAsk people to share your content to their networksUse paid promotion to reach new audiencesPut links to your social on your websiteQuestion 3 of 423851274What can social media analytics tools help you measure when assessing campaign results?Whether the campaign was more successful than your competitorsWhether the visitors liked the social campaigns or notWhether a visitor called the store after seeing a social postWhether the visitor clicked on a paid ad or organic listingQuestion 4 of 423851274Which of the following is a pitfall when using social media for business?2-way conversation with customersNot being present on every social media platformNot having the resources to respond to comments and questions in a timely mannerSpending too much time reviewing social media analytics

Lily has decided to use some of her social media budget for targeted Facebook adverts.She's keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?Select All Correct ResponsesUsers who have posted about buying vintage clothesUsers who have ‘liked’ vintage clothingUsers who live within 20 miles of Lily's shopUsers who live in countries that she’d be happy to mail her products to

Question 1 of 423851274Which of the following can businesses achieve by using social media?Attract new audiencesBuild a good reputation with customersMeet sales goalsIncrease traffic to their websiteQuestion 2 of 423851274Fill in the blank:Businesses should focus on social media platforms with _______.The biggest reputationThe most expected engagementA relevant audienceThe most usersQuestion 3 of 423851274Which of the following is an example of a social media goal?Acquire genuine reviews on productsDrive more traffic to your storeDevelop one-way communication with customersMimic your competition's approachQuestion 4 of 423851274Which details should you look to include on a business profile page on social media?Details about the CEOLink to a local listing site you're onDescription of the businessCost of products and services