Extel Inc., a home appliance manufacturer, uses sales representatives to sell its products to wholesalers and individual customers. This is an example of:A.sales promotionB.personal sellingC.public relationsD.direct and digital marketing
Question
Extel Inc., a home appliance manufacturer, uses sales representatives to sell its products to wholesalers and individual customers. This is an example of:A.sales promotionB.personal sellingC.public relationsD.direct and digital marketing
Solution
This is an example of B. Personal Selling. Personal selling involves a sales representative of a company directly selling products to wholesalers and individual customers. In this case, Extel Inc. is using sales representatives to sell its home appliances, which is a direct form of communication and sales, hence it is personal selling.
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