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How can an advertiser set up enhanced conversions for web?

Question

How can an advertiser set up enhanced conversions for web?

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Solution

To set up enhanced conversions for web, follow these steps:

  1. Sign in to your Google Ads account.

  2. In the upper right corner, click the tools icon, and under "Measurement," choose "Conversions."

  3. Click the plus button to create a new conversion action, or click the name of the conversion action you want to edit.

  4. Under "Category," select the category that best describes your conversion.

  5. Under "Conversion name," enter a name for the conversion action you're creating.

  6. Under "Value," select how to track the value of each conversion.

  7. Under "Count," select how to count these conversions.

  8. Under "Conversion window," select how long to track conversions after an ad interaction.

  9. Under "View-through conversion window," select how long to track view-through conversions.

  10. Under "Attribution model," select an attribution model.

  11. Click "Create and continue" or "Save."

  12. Now, you'll set up a web tag for your website. Under "Tag setup," choose "Install the tag yourself."

  13. Under "Tag type," select "Global site tag."

  14. Copy the global site tag and paste it between the <head> tags of every page of your website.

  15. Under "Event snippet," choose a conversion action and set up the event snippet on a specific page on your website.

  16. After setting up the tag, click "Next."

  17. Under "Enhanced conversions," turn on enhanced conversions.

  18. Enter the required information and click "Create."

  19. Finally, click "Done."

Remember to test your conversion tracking setup to make sure it's working correctly.

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