How can you track conversions in Google Ads?

When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics be used in Google Ads?Google Ads can use these conversions to adjust and optimise your ad copyGoogle Ads can use these conversions to optimise your bids for ad placementsGoogle Ads can use these conversions to generate new keyword ideasGoogle Ads can use these conversions to see industry benchmarking data

How can an advertiser set up enhanced conversions for web?

In Google Ads, what tool can you use to track the path that visitors take through your website after clicking on an ad?

You're trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That's when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted.What would you say is causing this data discrepancy?You'd say that Google Ads reports clicks against the date/time of the event that led to the conversion. Depending on the other data source, it might use the click of the conversion itself.You'd say that Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use the click of the conversion itself.You'd say that Google Ads reports views against the device type of the view that didn't lead to a conversion. Depending on the other data source, it might use the date/time of the conversion itself.You'd say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself.

If an advertiser uses Google's phone call conversion tracking feature, how are the calls tracked to their account?The calls are tracked by the conversion name for the advertiser's store.The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser's account.The calls are tracked by a dynamically created Google forwarding number.The calls are tracked by the phone number listed on the advertiser's official store website.