Question 14 of 5021369897MoreTo set up enhanced conversions for web, what should an advertiser do?An advertiser should go through Google Analytics Manager.An advertiser should go through the Google Ads API for enhanced conversions.An advertiser should go through Google Tag Assistant.An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions.

To set up enhanced conversions for web, an advertiser should follow these steps:

1. First, the advertiser should go through Google Tag Manager, Google Tag, or Google Ads API to set up enhanced conversions. These tools will allow the advertiser to track and measure specific actions on their website that are valuable to their business.

2. Next, the advertiser should identify the specific actions or conversions they want to track. This could include things like purchases, form submissions, or newsletter sign-ups.

3. Once the actions are identified, the advertiser should set up conversion tracking tags using the chosen tool. This involves adding a small snippet of code to the relevant pages of their website.

4. After the tags are set up, the advertiser should test them using Google Tag Assistant. This tool will help ensure that the tags are firing correctly and tracking the desired actions.

5. Finally, the advertiser should monitor the performance of their enhanced conversions through Google Analytics Manager. This will provide valuable insights and data on the effectiveness of their advertising campaigns.

By following these steps, an advertiser can successfully set up enhanced conversions for their website and gain a deeper understanding of their advertising performance.