Which of the following are ways in which marketing analytics of big data is useful? (Choose every correct answer.)Multiple select question.For developing a homogeneous stock selection across all the stores of a national retailerFor making very specific marketing decisions as well as for a variety of purposes across a company's marketing mixFor understanding a firm's web traffic for managing various customer segmentsFor developing a thoughtful segmentation and positioning strategy

Select all that applyMarketing analytics of big data from website traffic is useful for which of the following? (Choose every correct answer.)Multiple select question.Gaining insight into which online content and products most engage website visitorsIdentifying the most relevant keywords to use for the websiteImproving methods of converting shoppers into buyersTreating customer segments as homogenous, or similar to each other

Select all that applyMarketing analytics makes it possible for marketers to analyze large amounts of collected data concerning customer information and purchase histories to accomplish which of the following?   (Choose every correct answer.)Multiple select question.Reduce specialized marketing for different market segments  Make appropriate customer-related decisionsOptimize marketing returnsImprove marketing decision making

Which of the following best describes what analysts use big data for?1 pointLarge-scale questions that help companies make big decisionsData sorting and cleaningDay-to-day questions with a few observationsReports on events that infrequently occur

Big data:A. Uses analytical tools based on artificial intelligence and machine learning to mine vast data troves.B. Is used to find small patterns or correlations that reveal new insights or truths.C. Represents a new frontier in the way in which information is processed and used to inform decision-making.D. Analyses the way that humans make decisions using information.Group of answer choicesA and B, but not C and DB onlyA, B and C, but not DD only

Which of the following are included in marketing research?Multiple select question.Collecting dataInterpreting dataEditing dataAnalyzing dataSelling data