Select all that applyMarketing analytics of big data from website traffic is useful for which of the following? (Choose every correct answer.)Multiple select question.Gaining insight into which online content and products most engage website visitorsIdentifying the most relevant keywords to use for the websiteImproving methods of converting shoppers into buyersTreating customer segments as homogenous, or similar to each other

Select all that applyMarketing analytics makes it possible for marketers to analyze large amounts of collected data concerning customer information and purchase histories to accomplish which of the following?   (Choose every correct answer.)Multiple select question.Reduce specialized marketing for different market segments  Make appropriate customer-related decisionsOptimize marketing returnsImprove marketing decision making

Which of the following are ways in which marketing analytics of big data is useful? (Choose every correct answer.)Multiple select question.For developing a homogeneous stock selection across all the stores of a national retailerFor making very specific marketing decisions as well as for a variety of purposes across a company's marketing mixFor understanding a firm's web traffic for managing various customer segmentsFor developing a thoughtful segmentation and positioning strategy

Select all that applyWhich of the following tools are used by marketers to promote products?Multiple select question.International tradePersonal sellingPublic relationsAdvertising

Select all that applyWhich pieces of information should be communicated to customers through a company's website?Multiple select question.Features of products and servicesWhere customers can purchase productsReviews of products or servicesContact information for competitors

Select all that applyWhich of the following allow a company to sell directly to customers effectively?Multiple select question.conducting sales through a company websiteteaming up with rivals to lower pricesmaintaining a direct sales staffasking for better prices from dealers