Which of the following best describes what analysts use big data for?1 pointLarge-scale questions that help companies make big decisionsData sorting and cleaningDay-to-day questions with a few observationsReports on events that infrequently occur

Big data:A. Uses analytical tools based on artificial intelligence and machine learning to mine vast data troves.B. Is used to find small patterns or correlations that reveal new insights or truths.C. Represents a new frontier in the way in which information is processed and used to inform decision-making.D. Analyses the way that humans make decisions using information.Group of answer choicesA and B, but not C and DB onlyA, B and C, but not DD only

Which of the following are ways in which marketing analytics of big data is useful? (Choose every correct answer.)Multiple select question.For developing a homogeneous stock selection across all the stores of a national retailerFor making very specific marketing decisions as well as for a variety of purposes across a company's marketing mixFor understanding a firm's web traffic for managing various customer segmentsFor developing a thoughtful segmentation and positioning strategy

Relational Databases are particularly useful for big data analytics, since they allow to store lots of data with a relatively less complex data model.Question 5Select one:TrueFalse

Question 5Data mining also known as “big data” analysis relieson which of the following.1 pointBig data analysis requires at least 10 years of details.Data mining works best on detailed data.Big data is an excellent analysis approach for the theoreticalclassroom but produces results too messy for the real world.Data mining works best when analyzing small sets ofdata6.Question 6

Which of the following is a defining feature of big data analytics that distinguishes it from previous methods for managing large data sets?A.Collecting and storing large volumes of dataB.Processing and analyzing data in a timely mannerC.Ensuring data quality and reliabilityD.Protecting data privacy and securityE.Visualizing and presenting data effectively