Question 5What type of analytics would be most suitable for anticipating customer preferences based on historical purchase data?1 pointDescriptive ModelingClassification ModelingStatistical ModelingPredictive Modeli

The most suitable type of analytics for anticipating customer preferences based on historical purchase data would be Predictive Modeling.

Step 1: Understanding the question - The question is asking which type of analytics would be best for predicting future customer behavior based on past data.

Step 2: Understanding the options -

• Descriptive Modeling: This type of analytics is used to understand past behaviors, and analyze how they might influence future outcomes.

• Classification Modeling: This is a type of data analysis that is used for predicting the class or category of a given data point.

• Statistical Modeling: This is a mathematical discipline that uses statistical analysis and data to estimate and test hypotheses.

• Predictive Modeling: This type of analytics uses data and statistical algorithms to predict outcomes.

Step 3: Choosing the correct option - In this case, Predictive Modeling would be the most suitable as it uses historical data to predict future outcomes, which is exactly what the question is asking for.