Identify two types of data analytics that would be helpful for the bakery to analyse customer preferences for cupcakes . Briefly explain what each type of data analytics focuses on in this scenario.

Predictive Analytics: This type of data analytics would be extremely useful for the bakery to anticipate future trends in customer preferences for cupcakes. Predictive analytics uses historical data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes. In this scenario, the bakery could use predictive analytics to determine which cupcake flavors or styles are likely to be popular in the future based on past sales data and customer feedback.

Descriptive Analytics: This type of data analytics focuses on interpreting historical data to better understand changes that have occurred in the bakery's business. In this scenario, descriptive analytics could help the bakery understand which cupcake flavors have been most popular in the past, what times of day people are most likely to buy cupcakes, and other trends. This information could then be used to make informed decisions about what types of cupcakes to offer and when.