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Types of Analytics- Descriptive, Prescriptive, Predictive

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Types of Analytics- Descriptive, Prescriptive, Predictive

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Sure, here's a brief explanation of the three types of analytics:

  1. Descriptive Analytics: This is the simplest class of analytics. It involves the processing of historical data to understand what has happened in the past. For example, a business might use descriptive analytics to understand the percentage of sales that have occurred in different regions.

  2. Predictive Analytics: This type of analytics uses statistical models and forecasting techniques to understand the future. It uses the patterns found in historical and transactional data to identify risks and opportunities. For example, a business might use predictive analytics to forecast future sales based on past trends.

  3. Prescriptive Analytics: This type of analytics goes beyond predicting future outcomes by also suggesting actions to benefit from the prediction. It uses a combination of techniques and tools such as business rules, algorithms, machine learning, and computational modelling procedures. For example, a business might use prescriptive analytics to optimize scheduling, production, and inventory in the supply chain to meet forecasted demand.

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