What is one reason why gender has lost its value as a way of identifying a target market for most marketing campaigns?Group of answer choicesWomen earn less money than menOver time more women joined the workforce in equal numbers to men.Women typically stay home and raise childrenThe “pink tax” undermines advertising

What problems do businesses cause by ignoring gender equity in the workplace? How can businesses address these problems?

Which of the following is NOT a product of gender stereotyping?Group of answer choicesKeisha's mom encouraging her to take home economics over shop class so she can please her future husband.A music store employee encouraging a young woman to study the piano or flute instead of the drums or guitar.A teacher discouraging a female student from entering the military, suggesting nursing school instead.A father encouraging all of his children, regardless of gender, to try flag football.

Evaluate the view that changes in gender identity have beenexaggerated

According to Freakonomics podcast "What gender barriers are made of", what is an example of how we can level the playing field (i.e. create equal opportunities) for women?Discourage unstructured face-to-face job interviews and conduct more standardized application procedures.Get rid of "blind" job applications, in which characteristics like gender, race, ethnicity, and age are not disclosed to prospective employers.Penalize wrong answers on standardized tests like the SAT: women perform better when higher levels of risk are involved.Encourage women to "lean in" more frequently: by doing so, they are more likely to be perceived as likable and get promotions.

Examples of sexism include undervaluing women’s work and engaging in hiring and promotion practices that effectively exclude women from an organization.Group of answer choicesTrueFalse