Imagine that a meal kit service pilots a new line of customizable recipes for different dietary needs. One of the evaluation questions about the pilot’s outcome is: “How satisfied are our customers with the new recipes?” Which of the following survey questions would be most useful to answer the evaluation question?1 pointDo we offer enough high-protein options to fit your active lifestyle?How many of our new recipes would you make again?How often do you use our meal kits?Why is our best-selling pasta primavera your favorite recipe?
Question
Imagine that a meal kit service pilots a new line of customizable recipes for different dietary needs. One of the evaluation questions about the pilot’s outcome is: “How satisfied are our customers with the new recipes?” Which of the following survey questions would be most useful to answer the evaluation question?1 pointDo we offer enough high-protein options to fit your active lifestyle?How many of our new recipes would you make again?How often do you use our meal kits?Why is our best-selling pasta primavera your favorite recipe?
Solution
To answer the evaluation question, "How satisfied are our customers with the new recipes?", the most useful survey question would be: "How many of our new recipes would you make again?" This question directly assesses customer satisfaction with the new recipes by asking them if they would be willing to make them again.
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