This type of segmentation is based on a person's shopping patterns, social media likes, and product benefit or value
Question
This type of segmentation is based on a person's shopping patterns, social media likes, and product benefit or value
Solution
The type of segmentation you're referring to is called "Behavioral Segmentation." This type of market segmentation divides the population on the basis of their behavior, usage and decision making pattern. It includes the understanding of their shopping patterns, product usage, and attitudes towards products. This can also include their social media likes and the perceived value or benefit of a product.
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